I lead editorial strategy for the Office of the CTO at an IT consulting firm. My job is to make sure the firm puts into writing what it truly knows, not just what it wants to sell or what sounds appealing. I focus on ensuring a real person in the company can stand by what we write, with evidence, even under tough questioning.
This discipline matters more than ever because the main challenge in producing content has changed.
In 2022, the senior staff had to spend weeks putting together a strategy document, with the document itself being the scarce resource. Today, an AI model can produce a convincing one in under a minute. What is now scarce is not the document but whether anyone in the organization has really thought it through, can defend it, and will stand by it.
Terence Tao, a mathematician, published an essay in August titled "Mathematics in the age of AI". He states that AI systems are now nearly capable of producing research-grade mathematical proofs. During the twentieth century, the mathematical community developed formal foundations so that proofs could be checked. What was previously only implied is now obvious: producing a proof is only one part of the task. The proof also has to be explained, taught, understood, published, and incorporated into what the community knows. If no human can explain the proof at an expert level, then it should be regarded as incomplete, even if it has been properly verified.
The business lesson here is clear.
A strategy document is incomplete if no one in the organization can defend its argument, point to its evidence, or expand on it when challenged. A market analysis is incomplete if no one has read it fully and can explain its conclusions without looking it up. A position paper is incomplete if the person named on it cannot explain why they chose one position over another. Nobody owns it. It joins the stack of AI-generated artifacts that nobody fully read.
That is just noise pretending to be real work. The Solow Paradox decade will not work out for any organization that relies on noise instead of real thinking.